We create Poland's largest data management platform (DMP) for programmatic and analytical activities that profiles users based on their online behaviour. Daily profiling of users and full control over the collected data ensures the relevance and guarantee of always valuable data.
(e.g. Product: car make and model, body type, fuel, category, price, location)
Thanks to our proprietary technology, integrated with popular mobile applications, we accurately analyse the location of smartphone users based on nearby Wi-Fi networks. All it takes is for the consumer to be within its range so that we register a visit to a particular location. In an anonymous and GDPR-compliant way, we identify users' behaviour in the offline world.
Our proprietary Wi-Fi signal strength analysis enables users to obtain micro-location with much greater precision than GPS or BTS location data. We know not only which shopping centre is the consumer located in, but also which store he visits.
On the internet without third-party cookies, user identification plays a key role. Our answer to this problem is the original JustID Graph identification system based on knowledge about users from multiple sources. It includes cross-device and cross-domain user identification, all without the use of third-party cookies. Thanks to this, we are able to recognize the same user in many places on the internet and match content suitable for him.
The online and offline world has never been so close. With JustID, we are able to create user segments and examine their behaviour in both the online and the offline world. This gives us the possibility of new user identification, creation of detailed reports and retargeting in the post cookies world.